This project focused on establishing and growing the digital presence of Thế Giới Sốt, a brand specializing in cooking sauces within the FMCG (Fast-Moving Consumer Goods) sector. The primary goal was to launch and expand the brand’s visibility and consumer trust across key digital platforms.
The initial phase involved building e-commerce stores on major marketplaces, creating a foundational sales channel and a base for brand recognition. Simultaneously, a comprehensive brand development strategy was implemented to increase market presence and public perception.
Key achievements include:
- Marketplace Launch: Successfully launched e-commerce stores on major platforms.
- Brand Development: Implemented strategies to enhance brand identity and recognition.
- Increased Visibility: Focused on improving brand visibility and customer trust in a competitive market.
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